In order to drive more engagement on the Cavs' gameday posts this season, we decided to elevate the graphics from generic logo lock-ups to more unique and artistic poster-style graphics. The series turned into an awesome opportunity for our team to break outside of our usual brand guidelines and experiment with a variety of design styles.
Featured Artists: Bailey Mincer, Ryan Shadle, Mason Friedman, Cassie Sant, James Adams Jr., and Nico Morales
See the posts on the Cavs' Instagram here: https://www.instagram.com/cavs/guides/
